Agency partnerships
Senior brand strategy for complex B2B engagements.
Built around how agencies work.
Some engagements need deeper strategic support before creative begins — and throughout the process as the work takes shape. That's where I come in.
​​
Through The Armature, I partner with agencies as a senior brand strategist. I may join during the pitch phase, lead or support discovery and strategy, and work with clients and agency teams to define clear positioning and a strategic foundation that guides creative development.
​​​
​Under your banner or alongside your team, leading strategy or adding to yours. I integrate the way you need me to — collaborating closely with account and creative teams, staying involved through the process as needed. Your client relationship remains yours.
What I bring
I am often brought into engagements that involve companies undergoing change — IPO, acquisition, new leadership, new strategy, or transformation. Typical engagements involve one or more of the following:
-
Brand positioning and platform development
-
Corporate naming, tagline and messaging
-
Employer branding
-
Brand architecture and portfolio strategy
-
Pitch strategy and new business support
-
Brand research: executive/stakeholder interviews and workshops, competitive analyses
Strategy that gives
creative a foundation
to build upon.
Experience
My work has taken me across industries, through major corporate transitions, and into some of the most complex brand challenges in B2B.
-
20+ years working directly with C-suite and senior leadership teams
-
Fortune 500/1000 client experience includes Booz Allen Hamilton, Lincoln Electric, AECOM, and QuidelOrtho
-
Sectors include life sciences, technology, financial services, industrial, and energy
-
Branding work supporting major corporate transactions, evolutions, and expansions​​