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Senior brand strategy support for complex engagements

Through The Armature, I partner with select agencies to provide senior strategic support on engagements where positioning, narrative, and executive alignment need to be right before creative begins.

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I may join during the pitch phase, lead or support discovery and strategy, and work with senior clients and agency teams to define clear positioning and a strategic foundation that guides creative development.

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​I typically work as an extension of the agency team, under your banner and in support of your client relationship.

Approach

Where I help

I am most often brought into engagements that involve companies undergoing change — IPO, acquisition, new leadership, new strategy,
or transformation

  • Brand positioning and platform development

  • Corporate narrative and messaging architecture

  • Employer brand strategy and EVP

  • Brand architecture and portfolio strategy

  • Executive interviews and leadership alignment​

Strategy that gives
creative a foundation
to build against.

How I work with agencies

My role varies by engagement, but typically includes:

  • Supporting new business efforts and pitch strategy

  • Leading or supporting discovery and strategy phases

  • Conducting executive and stakeholder interviews

  • Developing positioning, narrative, and messaging frameworks

  • Collaborating closely with account, creative, and leadership teams

 

I am comfortable working directly with senior clients and leadership teams, and I understand the importance of supporting — and strengthening — the agency’s client relationship.

Experience

Experience across complex organizations

My work has included:

  • Repositioning a company ahead of acquisition, helping leadership articulate a clear strategic story and market position

  • Building a global employer brand platform to support international growth and recruitment

  • Modernizing the brand and narrative of a 130-year-old industrial company

  • Simplifying a complex technology story in the period leading up to an IPO

 

These engagements typically sit at the intersection of business strategy, brand strategy, and communications — where clear positioning and narrative are critical to success.

SELECT CLIENTS

​Allergan  ·  AECOM  ·  Booz Allen  ·  Fisher Investments  ·  Foot Locker  ·  Ionblox  ·  Lincoln Electric  ·  Momenta Pharmaceuticals  ·  Premier, Inc.  ·  QUALCOMM  ·  QuidelOrtho  ·  Recor Medical  ·  UCLA  ·  Veracyte 

Experience shown reflects Jill Stephens’ work across prior roles and independent consulting engagements.

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