Building a global employer brand

Impact

• Unified global teams around a shared employer value proposition

• Clarified Fisher’s cultural differentiation in a competitive talent market

• Created a scalable platform for global recruitment marketing and internal communications

Role: Account lead across the multi-year engagement; co-developed employer brand strategy and platform; wrote brand and voice guidelines; activation and rollout planning.

Fisher Investments is a fast-growing global investment firm with a culture and philosophy intentionally different from Wall Street. It needed a cohesive employer brand to attract talent, unify culture, and support global growth.